Your Email Signature is Your Easiest Promotional Tool

In today’s world we communicate via email. Of course many of us still make phone calls and text, too. But the common way we communicate with friends and family, our readers, our agents, our editors, and our publishers is via email. Your signature is an important way to reveal information about you. It is the cheapest form of promotion you can find. Use it well.

This week my article at the Writers Tools blog on my website  is on The Art of a Writer’s Email Signature. Be sure to read this article and check out the number of links on how-to’s for creating email signatures.

Starla Criser

Starla Kaye/S. K. Fero

E-book Sales Continue to Grow

E-book sales continue growing wherever you look.

Barnes & Noble announced that e-book sales are more than double that of print book sales. As of January 29, they estimated they have 25% of the e-book market with Nook sales.

Amazon reports that sales of Kindle e-books now outnumber traditional paperback sales. They stated that for every 100 paperbacks sold they sell 115 Kindle titles. E-book sales now outnumber hardcover sales by a three-to-one margin.

News summarized from Publishers Weekly and Fierce Mobile Content.

Starla Criser

Finally! Kindle’s software update is almost here!

We have been hearing talk about this new software update that will have real page numbers and a couple other improvements. The update is almost here! The update will be delivered via a Wi-Fi connection in the next few days. Kindle owners should be receiving a notice in their email about what to do.

In case you miss/missed the notice, the instructions are simple. “To receive the update, please turn your wireless on and connect to an available Wi-Fi network. The software update will automatically download in the background and install when your Kindle goes into sleep mode. The update should take less than 10 minutes to complete.”

If you don’t have a Wi-Fi connection available, there are other instructions on how to transfer the update via USB.

Starla Criser

The Agent’s Role in Digital Publishing

The world of publishing continues to evolve, including the world of digital publishing. Is having an agent important? What is an agent’s role in this changing digital world?

The FF&P (Fantasy, Futuristic & Paranormal) chapter of Romance Writers of America is hosting a Yahoo! email loop workshop on “The Agent’s Role in Digital Publishing” presented by Laurie McLean. For non-members the rate is $20, which is a bargain. The workshop isn’t just for romance writers. It is for all writers of eBooks, POD books and self-publishing.

Literary Agent Laurie McLean  of Larsen Pomada Literay Agents in San Francisco handles genre fiction (romance, fantasy, science fiction, mysteries, horror, ‘new’ westerns, thrillers, suspense) and middle-grade/young-adult children’s books. More information on her preferences for agent queries is included in the information for this workshop, see the link via the workshop’s title.

Passed on by Starla Criser

An imagination roaming again…

As a writer who takes the business of writing seriously, I also like to escape the “seriousness” from time to time. My Blossom stories give me the opportunity to veer away from my many commitments in both life and with my publishers. They give me the chance to just let my imagination roam free. I believe every writer needs to take such frivolous time for themselves. The Blossom stories are definitely not literary gems, but I do hope you allow yourself the chance to take a few minutes to read them and, hopefully, experience a laugh or two.

This time I’m encouraging you to flit over to Blossom’s blog and read her latest adventure: Beach Blossom.

Starla Criser, aka Starla Kaye

Amazon/ Kindle playing with authors again

Personally, I have had fairly good success this last year with my books listed at Amazon, especially the Kindle books. But they do like to play around with publishers and consequently authors and how they treat them in regards to royalties.

I was reading a post from OWFI today that went over some of what Amazon does about royalties. They offer publishers two different percentages: 35% and 70%. For a book to qualify for the 70% royalty it must have a minimum price of $2.99.

Amazon has recently joined in on the “lending book” stuff that Barnes and Noble also does. If the book meets the qualifications to receive a 70% royalty, the book is now automatically signed up for Amazon’s Kindle Lending Program. What this means is that a Kindle owner can purchase a copy of the book and then lend the copy to another Kindle owner for a week or so. And that, in turn, means the author and publisher miss out on that additional sale of the book.

A publisher can opt out of being part of the Lending Program, but then the royalty on the book is lowered to 35%.

Just something to think about and check into with your publisher.

Starla Criser

Need a bovine chuckle? Blossom has a new story

If you would like to take a step away from serious writing, if you need a chuckle or a simple feel-good story, try reading one of my Blossom and Ferdinand stories. Blossom is a cow with attitude and imagination. Let your imagination run free, too, and stop in to read her newest story: Pistol-Packing Mamas, Zombies and Cats!

Blossom and Friends website.

Starla Criser, writing as Starla Kaye

Excited about KWA’s new year

I am very excited about the changes for KWA this year, not that the previous years have been bad. Everything changes over time. Hopefully, the changes help smooth procedures out, help add benefits to members, and help everyone get more comfortable with their fellow authors.

Erin has done a wonderful job creating a new website and blog for KWA. Her time is stretched so thin that we all need to give her a special thank-you. Thank you, Erin!

Please be sure to check back here often for more exciting new things in KWA this year.

Starla Criser, KWA 2011 Secretary