Promotion Tip: Hosting Guest Authors

Writing a book may seem like a daunting task, and it is, I’m not slighting that at all. After the book (novel, novella, even an article) is finished, next comes yet another complicated task: getting it published.  Of course, during this part of your being-an-author process, you start or continue working on the next project.

After you have found a publisher or decided to go the Indie published author route, then you need to dive into the world of promotion. Trust me, your publisher really wants sales, but they are only willing to do so much to get the product sold. Their biggest part is finding outlets to make your book available (their website, Amazon, Barnes & Noble, Fictionwise, Bookstrand, etc.). All of that is great! But now YOU need to promote your product anywhere and everywhere you can.

One of the ways I promote my books and myself as an author is to take part in a blog tour or finding blogs to appear on. In the last 3 months I’ve done blog posts at 14 blogs. I have another 11 lined up from now through the end of September. It can be time-consuming to come up with slightly different information about yourself as an author, coming up with a short blog post on a topic somehow related to your book, or finding yet another way to share information about your latest release. Yet I love the challenge and it pays off in getting new readers interested in checking out my various books.

Now I’m taking this blogging thing a step farther. I’ve added Tuesdays and Wednesdays with Starla Kaye for guest authors to my website’s blog. I started promoting this a week ago to my fellow romance authors, my four publishers, and two promotion services I work with. My calendar is full from June 21-August 31 and I will start taking reservations for September 6-the rest of the year.

My point about this is not to brag on what I’m doing, but to share what I’m doing. Having a blog is important as it draws people to your website or your blogsite and gives them an opportunity to look at what books you write. Hosting other authors who have an established fan base that follows them around where they blog can also be valuable to you. Yes, you get that pleasure from helping someone else. You also get a chance to have others who might not ever have seen your books or come to your site to learn more about you. I strongly recommend you consider hosting guest authors on your blog, authors that write in your genre. You are welcome to check out my newly redesigned website and see how I have set up the calendars and more.  Starla Kaye

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